With a history of more than 30 years of quality and innovation, Niagara Conservation is a leading manufacturer of high-efficiency water and energy conservation products that contribute to both commercial and consumer sustainability practices. Niagara develops complete conservation solutions – products as well as environmental programs and services – for utility companies, government leaders, energy management officials and environmentally conscious consumers.
In 1977, founder and president William Cutler established Niagara Conservation in the garage of his home to develop a low-flow showerhead that would save water in his New Jersey community. Cutler began selling the showerheads at a local hardware store and then built on growing consumer interest in environmental conservation and financial savings. Soon Cutler introduced more water-saving products and became the CEO of a rapidly growing business. Today Niagara produces a great variety of products designed to save either water or energy ranging from highly efficient toilets to showerheads, low-energy light bulbs, weatherization materials, home improvement EcoKits and more.
Niagara is the developer of the popular Flapperless® HET toilet, winner of the Home Depot Merchandising Innovation Award. Niagara also recently introduced the PowerOne toilet, which uses the least amount of water per flush of any toilet currently on the global market.
Niagara Conservation designs comprehensive Efficiency Program Solutions that provide utilities and other clients with the assistance required to meet their specific program needs. Niagara helps clients create, implement, manage and administer complete resource-saving and sustainability programs, including the execution of direct mail fulfillment campaigns. When utilities want to provide their customers with products that boost efficiency and increase consumer savings through rebate or other programs, Niagara offers experience, expertise and quality that can ensure successful completion and client satisfaction. Niagara also offers turnkey solutions for consumer education programs.
Niagara is also reaching out directly to consumers with a major marketing campaign designed to increase home use of the company’s innovative EcoKits. These popular kits, housed in a festive earth-friendly house-shaped box that received the prestigious Graphic Design USA’s annual “American Package Design” award, feature some of Niagara’s top-selling, easy-to-install water and energy conservation products. The Water EcoKit provides consumers with an annual savings of up to $288, the Electric EcoKit offers annual savings of up to $207 and the Gas EcoKit provides annual savings of up to $176. Thanks to the campaign, Niagara’s EcoKits are regularly featured on numerous “green” consumer blogs and Web, reviewed by print publications and featured in TV.
Niagara Conservation can be visited on two Web sites. The site located at www.NiagaraConservation.com, offers installation and demonstration videos for the Flapperless® HET toilet, conservation calculators that help consumers discover everything from their household’s ecological footprint and impact on climate change to average water losses caused by small household leaks, water, energy and general “going green” conservation tips, and more. Niagara’s retail Web site is located at www.ItsEasyGoingGreen.com.
Niagara Conservation is a multi-million dollar organization. The company’s corporate office is located in Cedar Knolls, New Jersey, and satellite offices operate in California, Texas, Arkansas, Florida, North Carolina, and at an affiliate company in Toronto. Beyond a local presence in the U.S. and Canada, Niagara serves a global client base throughout North America, South America, the Caribbean, Europe, the Middle East, and Australia.